Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.

This calculator is designed to help you estimate your return on investment from a marketing campaign such as telemarketing, direct mail etc.

  1. Enter your marketing campaign variables
  2. Click once on the "Calculate" button to calculate your result
No. of prospects to be contacted:      
Projected cost of marketing campaign: $   
Percentage of prospects expected to respond:    %
Percentage of respondents expected to buy:    %
Average amount spent per buyer: $    

Projected Respondents:    Cost per response: $   
Projected Buyers:    Cost per buyer: $   
Total Revenue from Campaign: $ Cost per contact: $   
Return on Investment:    %